Honest comparison · September 2026
Babu vs ABC Trainerize
Both platforms run an online coaching business. The difference is how you pay — and whose brand your clients see.
| Babu | ABC Trainerize | |
|---|---|---|
| Pricing | Starter £11.99/month for up to 10 active clients; Pro £44.99/month for up to 50. Enterprise is custom, percentage-based, and unlimited. | Grow from $9/month; Pro from $23/month, rising with your client cap — a full setup for around 50 clients typically lands near $200/month once add-ons are included. |
| Client limits | Active-client caps only — every feature is included on every plan, and existing clients are never removed if you're over a cap. | Tiered client caps; the Pro price increases as the cap rises, with extra client slots around $5–10 per client per month. |
| Transaction fees | 0% transaction fees on Starter and Pro — you keep everything you earn (Stripe's own processing fees apply, as they do everywhere). | In-app payments cost $10/month to enable, plus a platform fee of roughly 1.9% + $0.30 per transaction on top of Stripe's own fees. |
| Branded app | Your own branded client app (installable PWA) and website are included on every plan — your name, your logo, no app-store fees. | Custom-branded app is a $169 one-time add-on on top of a Pro subscription. |
Trainerize publishes pricing in USD.
Is Babu cheaper than ABC Trainerize?
For most solo coaches, yes. Babu is flat and all-inclusive — Starter £11.99/month for up to 10 active clients; Pro £44.99/month for up to 50. Enterprise is custom, percentage-based, and unlimited. Both plans carry 0% transaction fees and every feature, including your own branded app. Trainerize's equivalent cost depends on tier, add-ons, and fees: Grow from $9/month; Pro from $23/month, rising with your client cap — a full setup for around 50 clients typically lands near $200/month once add-ons are included.
What does "0% transaction fees" actually mean?
On Babu's Starter and Pro plans, Babu takes no cut of your client payments — a coach billing £2,000/month keeps the lot, minus only Stripe's standard card-processing fees that apply on any platform. 0% transaction fees on Starter and Pro — you keep everything you earn (Stripe's own processing fees apply, as they do everywhere).
When ABC Trainerize is the better choice
An honest comparison cuts both ways. You run a multi-location studio or gym (Studio Plus tier), you're embedded in the ABC ecosystem, or you want its large third-party integration marketplace.
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