Honest comparison · September 2026
Babu vs TrueCoach
Both platforms run an online coaching business. The difference is how you pay — and whose brand your clients see.
| Babu | TrueCoach | |
|---|---|---|
| Pricing | Starter £11.99/month for up to 10 active clients; Pro £44.99/month for up to 50. Enterprise is custom, percentage-based, and unlimited. | Starter $29.98/month for up to 5 clients; Standard $69.98/month for up to 20; Pro $164.98/month for up to 50. Above 50 clients moves to custom pricing. Annual billing discounts each tier. |
| Client limits | Active-client caps only — every feature is included on every plan, and existing clients are never removed if you're over a cap. | Hard client caps per tier — outgrowing your cap means moving up a tier. |
| Transaction fees | 0% transaction fees on Starter and Pro — you keep everything you earn (Stripe's own processing fees apply, as they do everywhere). | Client payments run through Stripe; Stripe's standard processing fees apply. |
| Branded app | Your own branded client app (installable PWA) and website are included on every plan — your name, your logo, no app-store fees. | Clients use the TrueCoach-branded apps — highly rated, but carrying TrueCoach's brand rather than yours. |
TrueCoach publishes pricing in USD.
Is Babu cheaper than TrueCoach?
For most solo coaches, yes. Babu is flat and all-inclusive — Starter £11.99/month for up to 10 active clients; Pro £44.99/month for up to 50. Enterprise is custom, percentage-based, and unlimited. Both plans carry 0% transaction fees and every feature, including your own branded app. TrueCoach's equivalent cost depends on tier, add-ons, and fees: Starter $29.98/month for up to 5 clients; Standard $69.98/month for up to 20; Pro $164.98/month for up to 50. Above 50 clients moves to custom pricing. Annual billing discounts each tier.
What does "0% transaction fees" actually mean?
On Babu's Starter and Pro plans, Babu takes no cut of your client payments — a coach billing £2,000/month keeps the lot, minus only Stripe's standard card-processing fees that apply on any platform. 0% transaction fees on Starter and Pro — you keep everything you earn (Stripe's own processing fees apply, as they do everywhere).
When TrueCoach is the better choice
An honest comparison cuts both ways. A best-in-class, battle-tested client app under the TrueCoach brand matters more to you than your own branding, especially for strength-focused programming.
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